An authentic emblem of sustainable beauty, A New Colour is an innovative system in 3 components, for permanent colouring with truly extraordinary results which avoid the use of ammonia, making use instead of the properties of natural active ingredients which are carefully balanced.
A versatile system designed to work on target, guaranteeing excellent performance with extreme simplicity in use and no waste, whether covering grey hair, lightening or darkening or changing reflects.
The strong point of the formulations, the same colourings used by Nature to create its chromatic glory day after day: carotenoids - vegetable pigments with an antioxidant action (that influence the colouring of various creatures including insects), and vegetable melanin, an antioxidant and anti-free radical, extracted from the date palm. To create the alkaline environment on the hair necessary for the pigments to penetrate, Davines laboratories have replaced ammonia by monoethanolamine (MEA), a hydro-soluble, biodegradable biological substance, completely odourless, boosted by a synergy with metasilicate, a mineral quartz agent with remarkable light refraction capacity.
A formula revolution that represents a turnaround for colour services, bringing the stylist's creativity to the fore and simplifying the technique, with the certainty of a result with multiple plus points: a service that is enjoyable and gentle, free from unpleasant effects and odours; the impact of the colours, velvety, intense and multi-faceted; the poly-sensorial fascination of hair that is soft, hydrated, and lastingly shiny.